OUR JOURNEY
IXIAH (pronounced ex'sy' ah') – is a pinnacle of luxury designer fashion defined by thoughtful originality and effortless uniqueness. Rooted in a celebration of authenticity, our brand transcends the ordinary with garments meticulously crafted for the discerning taste, embodying the epitome of slowly produced, high-quality elegance. Drawing inspiration from the Australian Resort lifestyle, we weave the essence of our surroundings into every thread.
Established in 2012 by the visionary designer Krystel Davis - English, IXIAH boldly steps away from trend-driven design, rewriting the narrative of the fashion scene's tapestry. Krystel, a self-taught designer and a true creative spirit, infuses her own sense of style into collections that showcase standout prints, luxury fabrics, and decadent embroideries, reflecting a profound sense of innovation.
VISION
"At the heart of IXIAH's vision lies a commitment to perpetual growth and evolution, driven by innovative and creative design. We aspire to curate a label that stands apart from the rest, fostering a global kinship by actively engaging in community and charitable initiatives. IXIAH is not just a brand; it's a movement towards a more inspired and interconnected world."
DESIGN INSPIRATION + BRAND NAME
The inspiration for the name IXIAH stems from a distinctive African flower adorned with sword-like leaves and star-shaped blooms. This native floral encapsulates Krystel's unique design approach, harmonizing the masculine and feminine through shape and form. Derived from the Greek word 'ixias,' meaning chameleon-like, the name captures the essence of IXIAH in an industry characterized by constant transformation. Merging these elements thoughtfully, IXIAH emerged—a name and a label free from preconceptions, allowing the designs and the wearer to define the essence of the word.
EMBRACING SUSTAINABILITY
It's crucial for our cherished IXIAH community to understand that elegance shouldn't come at the expense of our planet or exploit makers. We cultivate enduring partnerships with global collaborators, enforcing a stringent code of conduct and prioritizing health and safety protocols.
As a commitment to being a slow fashion brand, we consciously opt for natural resources and strive to minimize waste, energy, and water usage in our production processes. We remain in a continuous learning journey, consistently exploring new avenues for positive change.
To be a part of our sustainability journey, we encourage you, our valued patrons, to engage in responsible practices. Should a button or bead loosen, repair it. If your denim shows signs of wear, allow them to age gracefully. Our pieces are crafted to embrace their raw beauty and endure the test of time, so handle them with care.
BRAND ETHOS
We strive to uphold transparency, crafting timeless styles with a steadfast commitment to sustainability and social responsibility. Committed to ongoing education and refinement of our practices, both personally and professionally, we pledge to act with honesty and transparency throughout every stage of our design and production processes.
ACCOUNTABILITY
We acknowledge that claiming complete sustainability may not be entirely realistic. However, we adopt a design philosophy where our pieces transcend trends and seasons. Recognizing the environmental hazards of wasteful fast fashion, we believe in producing less for your benefit, ensuring exclusivity for our customers.
Our commitment extends to using naturally sourced, regenerative fibers, prioritizing environmental friendliness. We cultivate enduring relationships with global partners, strictly selecting ethical factories and suppliers. Our dedication to responsible practices includes employing well-skilled, well-paid artisans, adhering to a stringent code of conduct that emphasizes health and safety, fair working hours, and the elimination of child labor.
At every step, we refuse to cut corners, focusing on creating garments that endure over time. Our limited stock production ensures each piece remains exclusive.
DIVERSITY
Our commitment extends to cultivating a corporate culture that champions inclusion and honors a tapestry of diverse perspectives and voices. We staunchly condemn racism in all manifestations, and our dedication lies in fostering an environment that is supportive, respectful, and uplifting. We cherish and promote uniqueness and creativity in all their myriad forms.
IXIAH stands in support of and advocates for individuals of all races, ages, gender identities, and sexual orientations. We remain attentive, receptive, and dedicated to taking meaningful actions that contribute to the enhancement of diversity, thereby advancing equality and fostering an inclusive environment.
ACKNOWLEDGEMENT
IXIAH respectfully acknowledges the Traditional Custodians of the land on which we operate and gather. We recognize the enduring stewardship of this land by Indigenous peoples over thousands of years.
We pay our respects to Elders, both past and present, and acknowledge the ongoing deep spiritual connection and relationship of Aboriginal and Torres Strait Islander peoples to the land, water, and community. Their rich knowledge and stories have been passed down through generations since time immemorial.
It is important to note that our store and head office in Australia are situated on the traditional lands of the Eora Nation.
CHARITY
At IXIAH, we are deeply committed to making a positive impact on vulnerable communities through our charity partnerships. We take pride in maintaining enduring relationships with these organizations, engaging in ongoing projects that contribute to meaningful change. To align with IXIAH's ethos of protecting both people and the planet, we donate $1 from every purchase to a charity.
THREAD TOGETHER
$1 OF EVERY PURCHASE IS DONATED TO THREAD TOGETHER (April, 2022 to current)
We proudly collaborate with Thread Together, an initiative dedicated to distributing clothing to those in need through a national network of charities and social service agencies. This partnership not only addresses fashion and textile wastage but also supports vulnerable communities.
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ROYAL WOMENS HOSPITAL FOUNDATION
Every Mother's Day, the IXIAH team spends the day at Sydney Royal Women's Hospital's NICU unit in collaboration with the Royal Women Foundation. This initiative aims to provide support to those facing challenges on Mother's Day, with our team working alongside other brand partners to gift packs to the unit.
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RONDANLD MCDONALD
Selected by IXIAH Co-Founder and Creative Director, this charity holds a special place in Krystel's heart. Following her sister's severe car accident at the age of 6, which resulted in brain damage and a 3-week coma, Krystel and her family resided at the Ronald McDonald House for 6 months. This partnership is a heartfelt expression of support and gratitude.
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